Are you looking to add credit ability and capacity to your Brand?

Field Marketing is the one-way communication tool that increases demand with tactile brand management. It also accounts for efficient distribution methods, accurate auditing and ensures your products and marketing materials are received by the customer in the right way, on time.

INAD enables your business to reach Ethiopia National market with field marketing services that are catered to your needs. We also offer shared services packages that enables us to execute your marketing needs in geographical locations, that our shared clients are currently accessing.  






We service over 5000 stores across Ethiopia 

We are specialists at Field Marketing and Activations with merchandisers, promoters and ambassadors operating and calling on over 10 000 National Chain, FMCG, Mobile, Independent and Specialist stores countrywide.

. Merchandising 

. Sales Force

. Stock Management

. Instore KPI analysis 



We manage complex Brand Activations in both the formal and informal sectors, from store promotions, mall promotions, events, expo’s, roadshows, conferences, hospitality commitments, sponsored events, to challenging activation requirments.

  • Brand Activations 
  • Brand ambassadors 
  • Informal Market Activations 
  • In-Store Management 
  • Point of Sale management, distribution and installations   


INAD  are specialists at providing Branding Solutions on an array of different executions of Point of Sale Materials, Print Collateral, Branded Items, Signage, Display Stands and Shopfitting.

We have many years’ experience conceptualizing and designing solutions for various brands and we source the best materials for the job. We’ll help you create marketing collateral so your brand cuts through the noise to directly reach your consumers.

Print of any retail POS materials, tent cards, posters, wobbles, toppers, shelf defenders, cubes, signage, catalogues, brochures, leaflets, booklets, folders, calendars, posters, billboards, promotional elements,product packaging, blister packs, banners, t-shirts and more. 

Our national footprint enables fast distribution, placement and or installation of these branded materials in all channels.

Marketing Management

We are accomplished at delivering Marketing Solutions for brands from the conceptualisation to the implementation of Marketing Strategies, Customer Activities, Conceptual Initiatives, Promotional Campaigns, Media Plans, GTM plans, Online Marketing and Social Media tactics, Events, Expos and Mall activations.


Carrying out market initiatives without market research is like shooting in the dark – dangerous and pointless. O cover the nation and visit thousands of stores and branded touch points.Our cutting edge technology captures relevant information nationwide, which is available for instant analysis and application. We can operate as the eyes and ears for your brand.



Custom Reports

Shelf Sharing

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Bole infront of Ramada hotel sintayehu,4th floor Addis Ababa, Ethiopia