Mission

To offer the most effective link between the client and targeted  audience – which matches the  current changing market trends.

Vision

To be the Agency of choice in East Africa by 2030.

CORE VALUES

We believe in creativity and tailored approaches to building campaigns for our clients that enable us to grow hand-in-hand. We also have a firm belief that integrates honesty & integrity together with business ethics into all aspects of our business functioning. 

Why to work with INAD?

Maximum research

According to a survey conducted in 2016 by Internet Live Stats, a worldwide Internet data company, only 4.2% of the Ethiopian population has access to the Internet and a huge chunk of that is located in the capital city of Addis Ababa. Traditional media such as TV and newspaper are not enough to reaching your targets in Ethiopia, since the access the population has to the broadcasts is very limited. That leaves BTL to be the most reliable method to reach any segment of the population in the country. BTL goes beyond online presence and traditional media and enables the reach of your targets face-to-face.

Data

With a retail record of 10,200 retail outlets and modern retails in well identified territories of Addis, we conduct continuous retail audit and maintain detailed database of traders and retailers which helps us further identify the potential customers for your products or service and how to reach them We are strong on BTL and that makes able to reach any segment of the population. BTL goes beyond media and online presence  Potential customers need to touch, feel or even taste a product in order to be convinced into being converted into consumers. BTL is the best way to achieve that. 

First hand experience

Only BTL gives you first hand experience. Unless you’re a service giving company, first hand experience is a vital factor in influencing behavior to promote new products. 

OUR WORKS

INAD was hired by Ontex as the complete communications agency for Canbebe Diaper. We have been working together with Canbebe Diaper on a continuous basis and have managed to make the Canbebe brand a household name.

Tracon Trading contacted us for the launching of their all-new pasta brand – Royal Pasta. The task required the exertion of our full capacity with the client requesting a complete 360 campaign that included Radio commercials, Media, BTL, Events and Graphic design works. 

INAD was hired by Ontex as the complete communications agency for Canbebe Diaper. We have been working together with Canbebe Diaper on a continuous basis and have managed to make the Canbebe brand a household name.

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+251920539090

Bole infront of Ramada hotel sintayehu,4th floor Addis Ababa, Ethiopia